Archive for the tag 'Lincoln'

Should There Be a Lincoln Version of the Land Rover LRX?

admin February 3rd, 2008

There is an interesting post over at the Motor Trend forums that sparked a good conversation - should Lincoln produce their own CUV based on the new Land Rover LRX? 

There’s definitely a precedent for taking technology from Ford’s Premier Automotive Group and spreading it across the company in small amounts.  However, with Land Rover up for sale, this would likely be a one-time partnership that would enable Lincoln to fill a gap in its current lineup (it has no Mercury Mariner or Ford Explorer sized SUV) while embedding some of the more expensive technology from Land Rover in a package that could be priced to justify much of the cost.

Lincoln would also get a vehicle that was more than just a re-badged version of another Ford product - something that has limited many of the vehicles in its lineup as of late.

What do you think?  Comments welcome.

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Lincoln to have their own version of Ford Flex SUV

admin December 14th, 2007

Ford has announced that its Lincoln division will be getting their own version of the Flex SUV.

The Flex is Ford’s answer to the now-defunct minivan in the automaker’s lineup. While Ford dealers will get the Flex before L-M dealers get their version, it’s interesting to note that there will be no Mercury badged version. 2009 Ford Flex SUV side viewFord Flex SUV

The Mercury nameplate continues to shrink, with Lincoln now the dominant second brand for Ford

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